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Kristina Halvorson is on to something in her “The Discipline of Content Strategy” post:
David Campbell, the founder of Saks Fifth Avenue, said, “Discipline is remembering what you want.”
When it comes to creating and governing content, it’s easy to forget what we want, or even worse, to settle for less.
After re-reading my posts on Nate News, I’ve noticed I waste a lot of space and effort. I’m excited about pulling back and planning before posting rather than continuing the “lifestream strategy” on my blog.
Because really… If it’s important for you to know my weekly top 5 bands, or what my family looks like, or how awesome my Christmas hat looks, you have the links to stalk me. This is true for many of us InterWeberz.
My discussions and thoughts are more meaningful when I…
- Turn off content that automatically feeds into my blog.
- Wait a minute after the initial “that’s sharable!” buzz.
- Think about why I’m about to share.
- What would you add? Leave a comment!
If I’m sharing on my blog because I’m bored or want human interaction, it’s probably time to grab lunch with a friend or call my mom.
Lifestreams have their place; I’m just discovering it should not be all places. Choose a sole medium as your lifesrtream or theraputic writing space. Sometimes this is the most interesting reading, but be consistent and define your online rooms, so people from different circles can easily see where they can plug in.
Thanks Billy for the article tip! And because Halvorson really said this…
Yeah, yeah. We know how to write for online readers. We know bullet lists pwn.
